3 reasons why PR and digital marketing working together will benefit your company immensely
It’s often hard to keep a business running smoothly and to ensure that it remains distinctive, and captivating for customers in the long run. There are two areas in marketing that mostly work alone, but businesses that dare to put them together enjoy remarkable results.
You could have guessed by now from the title that we are speaking about the relationship between PR and digital marketing, and why it is extremely important for the success of your company.
PR is a practice that makes it easier to reach your target audience. It influences, engages, and creates a connection with parties who are interested in the business in a variety of forms. In short, PR is responsible for building and maintaining a brand’s reputation, establishing trust, and persuading public perception.
Marketing is the activity of gathering institutions and procedures that enable the development, transmission, delivery and exchange of offers to customers, partners, and different people important to the brand. It also involves a process of promoting goods or services to people who may become interested in purchasing in the future. So marketing deals with advertising, promotion and brand management, and all of those things help to funnel sales.
But together, they can be arranged to have similar goals: increasing brand visibility, corporate positioning and supporting sales efforts. Here’s what these two quite different but compatible areas do for you and your business:
1. It all comes down to establishing a unified message and corporate positioning
Both digital marketing and public relations rely on strong messages that are clear, simple and unique. This helps establish and preserve a brand identity, brand voice and audience. Although a brand’s voice can change depending on the platforms on which audiences operate, the communication on all channels must be consistent and specifically tailored to the brand. Teams need to decide on: keywords, target audience or communication strategies. Any campaign or email needs to align closely enough with the story the PR team wants to share. But the reverse must also be considered to have a unique brand voice and a well-positioned identity.
2. Good sales
Public relations and marketing provide information, content and tools that generate effective sales. Strategy is discussed, product or service launches are planned and feedback is communicated. Doing this makes it easier to arrive at a strategy that meets and fulfills every objective that has been set.
3. Well-suited content
Marketing and PR can help each other to amplify gains by maximizing content distribution. Whether it’s placing an article on the website, an email, sharing a client case study, or promoting a piece of copy, they need to spark attention and interest to achieve the much desired ‘win’. Everyone in your business must be working on the same plan to more easily arrive at identifying ways to improve processes and achieve well-deserved results.
If you want to know more about how you can improve your business, contact us and request a free consultation now.